Explanation of price changes
After three years of stability, foam prices have finally gone up.
It was nearly four years ago since we last shared a letter like this. But we’ll start the same way we did then. One of the Core Values of our company is Integrity. As a manufacturer, we have the opportunity to be cautious in what we explain to customers, whether that be regarding the processes we use or the specifications of the materials we use. On the other hand, it is our opinion that we have the responsibility to be transparent on these topics, which is how we have built our business since the 1950's. Now is another time for transparency.
Following the spike in the demand of furniture products and resulting material shortages from 2020-2022, which created a great deal of price variability, the foam industry has enjoyed several years of relative stability. Since our company’s founding in the 1950's, never had we gone over three years without a price increase.
Unfortunately, that season is over. Chemical suppliers and foam manufacturers have experienced increases over the last few years, and can no longer absorb them. Beginning in April, those increases were passed on to us by all three of our primary suppliers. As a result, we must pass on proportional increase to our customers.
Additionally, as Comfort Option has grown, so has our commitment to serving our customers as they deserve. As many of you know, what we provide is unique. In order to properly customize and have the ability to rebuild mattresses if needed (something no other mattress brand offers), we must provide a more hands-on approach to customer service. This also comes at a cost. While we maintain a commitment to both our customers and our staff, we also must adequately account for the costs associated with this service.
As a result of these two points, in May of 2025 you will see our prices slightly increase across our entire mattress line. The amount of increase will vary based on details such as the amount foam used in the given unit, how shipping charges affect the unit, and whether we've found other production efficiencies to help minimize the impact of the increases we've received.
As always, we invite questions and comments on this situation. We will continue to remain open and honest regarding our materials and service. We're thankful for our customers, without whom we would have no chance in accomplishing our vision - to provide products to help communities flourish and to provide meaningful work to our employees.
Sincerely,
Nathan Elliott
Chief Marketing Officer

