Where Comfort Meets Recovery.

Coming Fall 2026!

Come Home. Recover Well. Live Fully.

Your home shouldo more than shelter you - it should restore you. From restorative sleep and therapeutic heat to spaces designed for gathering, unwinding, and reconnecting, we help create home that become the haven they were meant to be.

Helping you love being home.

Comfort isn't found in a single room or a single product. It's created through thoughtful spaces that help you sleep deeply, recover completely, connect with loved ones, and enjoy the everyday moments that make a house feel like home.

Prepare your body for restorative sleep.

A sauna isn't just about heat - it's about creating a ritual that helps your body transition from the demands of the day to the calm of the evening. Many people find that regular suana use becomes an imprtant part of preparing for deeper, more restorative sleep, and the science backs it up.

Image of a worker making a Comfort Option mattress

Recover better. Feel ready for tomorrow.

COld therapy has become a trusted recovery tool for athletes and wellness enthusiasts alike. Wther you're easing muscle soreness, building resilience, or simply refreshing your body and mind, cold plunges help you recover so you can return to what matters most.

Gather. Unwind. Stay a while.

Some of life's best moments happen outside. Create welcoming spaces where conversations linger, laughter comes easily, and family and friends naturally slow down together.

Historic photo of Foamcraft workers
Historic Photo of Foamcraft workers

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Wellness products coming Fall 2026! Sign up for announcements and notifications!

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Visit A New Kind of Home Store

8702 Keystone Crossing, Unit 135
Indianapolis, IN 46240

317-559-0616

Mon - Sat, 10:00am - 7:00pm
Sunday, 12:00pm - 5:00pm

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Image of a woman making a Comfort Option Mattress